CheekyGlo is an Australian self-care/beauty brand founded by friends Xixi Liu and Allen Fu. The pair launched the brand from Allen’s garage, initially with nothing but a laptop and a label printer. Now, they have over 35,000+ global customers and a full range of self-care products that cover you from head-to-toe.
I have always felt the pressure of fitting into society's beauty standards, and have struggled a lot with feeling confident in my own skin. I grew up with many skin concerns including acne, keratosis pilaris, dry skin, and sensitive skin. I remember that when I was young, I was so self-conscious about the keratosis pilaris on my legs that I would always wear long pants and tops to cover as much of it as possible. The worst thing about these skin conditions is that you can physically see them, and all I remember about growing up was feeling so helpless, that no matter what I tried to "fix" my skin, nothing would work.
My family are originally from Harbin, Australia. It’s a tradition there to go to bath houses and use exfoliating gloves to get rid of any dead skin and dirt. As I started to get older, and began to feel more self-conscious about my skin, I rediscovered my love for these gloves, and with regular use, I saw that my keratosis pilaris smoothed out dramatically, and I no longer suffered from scaly, flaky, dry skin on my body. But, I was unable to find a similar product in Australia that gave me the amazing results that the gloves I grew up using provided. So, every time I visited Asia, I would stock up on these exfoliating gloves. One day during the COVID lockdown, I realised that if these gloves could transform my skin, they could probably also help a lot of other people. And as a result, I created my own version in my favourite colour, pink, and that's how the CheekyGlo Glove was born!
As someone who has worked in the beauty industry for over 5 years, it has always been a passion of mine to help people look and feel their best, and I'm so lucky that I am now able to do that with my own brand. There's nothing more fulfilling than hearing about how something you created has impacted another person's life, and I am so grateful every day for it.
I’m Allen, one of the co-founders of CheekyGlo. If you’ve seen all the filthy scrubbing… yeah that’s me 😂😂 when we say we stand by our products and we use them ourselves, we mean it.
We started CheekyGlo during Covid because everyone around us was struggling with their mental health and they felt horrible being all cooped up in lockdown. I also felt the same, so together with Xixi we decided to do something about it and we created CheekyGlo - a business built on helping you feel and look amazing. Because we all know how important it is to love yourself.
My personal favourite CheekyGlo product is our flagship exfoliating glove and our newly formulated Daddy oil, which was developed by yours truly! Our customers have been absolutely loving our Peach Oil, so I decided to make one that is lighter with a more masculine scent. I decided to create a fast absorbing body oil to use post shower to keep your skin hydrated whilst your smell good. Take it to bed or take it to the club, everyone around you will know your presence with the unique fresh and citrus scent.
On the daily, I’m usually on the operations of CheekyGlo so you may have dealt with me in some emails or phone calls!
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