I'm Allen, the other half of CheekyGlo.

When we started looking properly at the self-care market, one thing stood out: so much of it is sold on pretty packaging and big promises, but the products themselves don't actually do anything. That bothered me. I didn't want to add more of that to the world. I wanted to build real products that work, the kind you keep using because you can feel the difference, not because the bottle looks nice on a shelf.

We started CheekyGlo during Covid, when everyone around us was struggling with their mental health, cooped up and miserable in lockdown. I felt it too. So Xixi and I decided to actually do something: build a brand around helping people feel and look amazing, because we all know how much it matters to feel good in your own skin.

Part of that, for me, is helping normalise male self-care. Looking after your skin isn't just for women, and the more we can chip away at that idea, the better.

These days I'm focused on growing CheekyGlo: expanding our range and getting it in front of more people, so anyone who's ever felt let down by skincare that's all show and no substance can find products that genuinely deliver.